My Marketing Strategy Plan | Facebook Audience Targeting

Facebook ads are solely based upon interest targeting. Users are segmented on the basis of what they like , what are their demographics and how they behave on Facebook. So while making any Facebook ad to generate good leads for your business, you must have a buyers persona which contains the interest, demographics and behaviors of your targeted audience.

There are many categories on the basis of which we can target users on Facebook for our ads. So here is the list of interest, demographics and behaviors which you can target and my marketing strategy plan for Facebook audience targeting:

 

Interest 

• Business and industry
• Entertainment
• Family and relationships
• Fitness and wellness
• Food and drink
• Hobbies and activities
• Shopping and fashion
• Sports and outdoors
• Technology

 

Demographics

• Age
• Gender
• Education
• Job
• Title

 

Behaviors

• Family & Relationships.
• Technology.
• Food & Drink.
• Business & Industry.
• Hobbies & Activities.
• Shopping & Fashion.
• Fitness & Wellness.

You can make more detailed targeting if you have your customer data for analysis and a close to perfect buyer persona for your prospective customers.